Show Features | Christmas Village Festival

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November 4-8, 2026

The BJCC

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Shopping Event of the Year

Shop from more than 750+ booths on two floors for 5 days only at this fun and festive Christmas marketplace. Find gifts for everyone on your list including apparel, gourmet items, jewelry, home décor, Christmas décor… and more.

Visit with Santa!

What's Christmas without St. Nick himself? Santa will be on hand to hear holiday wishes of all of the nice (or naughty) boys and girls...

2026 Commemorative Tote Bag

Available for sale at the show for $5! (Cash or card accepted)

Merry Money

Shop the show for free! Enter at the show for your chance to win each hour! Hourly drawings for $25 and Grand Prize Daily Drawing...

Festive Cheer Booth Partnered By: Jimmie Hale Mission

Share the gift of hope! Stop by our booth, record a video message for clients in our care to support their recovery.

Sponsored by:

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For more than 82 years, Jimmie Hale Mission has turned hope into healing. Men, women and children in our area affected by homelessness and poverty often feel that their desperate circumstances may never change. However, through our work grounded in Christian faith, we see the lives of our clients transform every day.

For those who seek the Mission’s help, we provide a proven process of compassion, guidance and accountability that leads to lasting recovery from the root causes of homelessness. We do this through counseling, group support, our proven clinical recovery programs, education curriculum, and job readiness training to secure employment and stable housing.

Clients reside at one of our three facilities while in our program–Shepura Men’s Center in downtown Birmingham, our largest campus for 90 men; Jessie’s Place in downtown Birmingham, our safe haven for 30 women and children who are enduring homelessness or unstable crisis situations; or at Royal Pines in Blount County, our rural residential addiction recovery center for 45 men.

Jimmie Hale Mission exists to transform through the love of Christ. We are committed to helping individuals rebuild their lives and their families for a better tomorrow.

Artisan Vendors

Find one-of-a-kind handcrafted treasures! Shop custom products with more than ½ of the show filled with one-of-a-kind handcrafted treasures.

Operation: Fashion

On the lookout for the perfect new outfit? Looking for the perfect accessory? We have boutiques from all over the country with the latest in...

Holiday Morsels

Let your nose lead the way as you sample the best tastes of Christmas. From handcrafted chocolates to roasted nuts and gourmet dips, there is...

Holiday Décor

From simple and stylish to elegant and elaborate, there will be décor inspiration for your entire home and available to purchase, just in time for...

Package Check

Too many packages to carry?Are you shopping until you drop? Check your packages at Package Check located in the East Hall.

Shop, Compare, & Save!

Vendor List

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Show Specials

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2026 Show Features